The SCMP Learning Festival 2020 has been rescheduled due to the current Covid-19 situations in Hong Kong. For your health and safety, the event has been rescheduled to March 27, 2021.

Please click here for details.

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Odette Umali

Founder, Gordon Parenting

Odette Umali is the Founder of Gordon Parenting (www.gordonparenting.com) and brought Parent Effectiveness Training (P.E.T.) to Hong Kong, Macau and the Philippines. P.E.T. is a parent training program which was developed in 1962 by Nobel Prize Nominee and multi-awarded psychologist, Dr. Thomas Gordon. Since then, it has benefitted millions of parents across 55 countries. 

In addition to conducting P.E.T. courses and certifying instructors, Odette has helped develop Parent Education programs of different International Schools, Pre-schools and Corporations. Odette has also worked extensively with various NGOs (Christian Action & Free to Run), volunteer groups and social workers to make P.E.T. accessible to less fortunate families of the community. As one of the pioneers of P.E.T. in Hong Kong, she spearheaded the effort to successfully translate the training materials into Traditional Chinese (Cantonese) and for P.E.T. to be accredited by the Macau School Board as a course in the School of Continuing Studies of Macau University of Science and Technology (UST). Odette’s articles have been published in South China Morning Post (SCMP), Expat Living HK, and Sing Tao Daily, as well as other online media. 

Odette has been invited to speak or conduct workshops in corporations such as American Chamber of Commerce in Hong Kong , The Pure Group, Morgan Stanley, DBS Bank , Hong Kong Shanghai Bank, Cathay Pacific Airways Ltd., Mayer Brown, Dairy Farm, VF Asia Limited among others. 

Prior to founding Gordon Parenting, she was a Corporate Trainer for more than 10 years in Cathay Pacific. She has a degree in Psychology and completed her Executive MBA from Chinese University of Hong Kong. She also holds a diploma on Adult Training and Education from Hong Kong University. She has a daughter (21 years old) who is currently studying Engineering at Cornell University and a son (16 years old) who is in Grade 11 at Hong Kong International School.


The email of the winner of the ScanHunt Contest is "vivixx.xxxmh@gmail.com". The winner will be notified by email and/or phone with the prize collection details.

At the SCMP Virtual Learning Festival, we have created a virtual event that allows you to collect first-hand information and speak with real-life exhibitors on interest classes and learning needs of your child. 

To add an element of fun to the event, we are happy to host the ScanHunt Contest, of which the top winner will win an exclusive staycation at Rosewood Hotel Hong Kong!


  • To begin, LIKE and FOLLOW the SCMP PARENTS Facebook group.
  • Download the ScanHunt app for iOS or Android.
  • Next, find the game using the code E76EA2.
  • SCMP’s Virtual Learning Festival event is open on March 27 from 9AM to 4PM (Hong Kong Time, GMT+8). Once the event starts, you can start scanning QR codes and collecting points until the event closes.
  • Throughout the day, you will be viewing virtual booths, talking to exhibitors, and attending info sessions and panel talks. In each of these activities, you will find a QR code to scan to collect points.
  • The points you can collect varies from activity to activity. For example, browsing content at a virtual booth can earn five points whereas talking to a real-time exhibitor in a meaningful way can earn 20 points. Some QR codes can be tough to find. (Be sure to look at all virtual booths or ask questions at the end of a live chat.)
  • The attendee with the highest number of points will win the ScanHunt contest and enjoy a 3-day, 2-night staycation package at Rosewood Hong Kong! In the event of multiple top scorers with equal points, the attendee with the shortest completion time wins.

PLUS! Check how you are stacking up against other attendees with a real-time leaderboard!


Questions? Email to conferences@scmp.com or visit us at the SCMP Information Booth at the virtual event itself.